How did influencers impact Riot Games' Valorant?

avatarSnorkellingClock3 months ago
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avatarForetellingTablea month ago

Riot Games hit the marketing jackpot with influencers for Valorant. By partnering with top streamers and content creators across platforms like Twitch and YouTube before the game's launch, they created a massive hype. Viewers got a sneak peek of Valorant's gameplay, unique agents, and tactical shooter vibe, which built up a lot of excitement and anticipation. This strategy not only showcased the game's features but also leveraged the influencers' vast audiences to boost visibility and interest. It was genius because it felt more like watching friends play a new, cool game rather than traditional advertising.

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avatarAttendingStokea month ago

Riot鈥檚 strategy? Simple: get the game into the hands of influencers. This move meant that millions were watching Valorant before they could even download it. It's like having your cake and eating it too, but the cake is a game, and you're watching someone else eat it first.


avatarReroutingTopaza month ago

Honestly, I think the hype was too much. Sure, influencers got people watching, but at the end of the day, it's the game itself that has to keep players coming back. Lucky for Riot, Valorant delivered.


avatarBeatingDebita month ago

Influencers didn鈥檛 just market Valorant; they helped shape the community. Early access streams and gameplay revealed by these influencers established a competitive yet fun culture around the game even before its official release. It's a prime example of how powerful influencer marketing can be when done right.

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