How much does Hot Wheels make a year?
It's not really public how much Hot Wheels specifically makes, but considering they're a massive part of Mattel’s portfolio, think BIG numbers. Mattel’s overall revenue was billions in 2020, and Hot Wheels is one of their stars for sure.
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Hot Wheels is part of Mattel, and while they don’t disclose earnings for Hot Wheels alone, Mattel made around $4.58 billion in revenue in 2020. Given Hot Wheels is one of their leading brands, it's a safe bet a good chunk of that comes from those miniature cars we all love.
Billions, with a B! Hot Wheels isn't just playing around.
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