How Much is the Hot Wheels Company Worth?
Hot Wheels on its own? Billions, buddy. It's like trying to value a treasure chest without counting the gold coins inside one by one. It's a big part of Mattel's treasure trove!
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Actually, splitting Hot Wheels' worth from Mattel is tricky. But remember, Hot Wheels isn't just a toy, it's an icon. So, priceless?
Hot Wheels is part of Mattel, a powerhouse in the toy industry. While it's tough to pin down Hot Wheels' exact value as an individual brand, Mattel, the parent company, was valued at over $7 billion in 2022. Given Hot Wheels' status as one of Mattel's flagship brands, it's safe to say a significant chunk of that valuation is thanks to those speedy little cars.
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