How Did SHEIN End Up in the Luxury Fashion Business?
People confuse SHEIN's massive popularity and frequent new arrivals for it entering the luxury market, but it’s all about affordability and trendiness. Trust me, I’ve shopped there, and my wallet didn't cry like it would with luxury brands!
Win SHEIN gift cards by playing games on Playbite!
Playbite
(13.7k)
500k winners and counting...
More Answers
SHEIN isn't actually in the luxury fashion business; they're more about affordable, trendy styles for the masses. Their competitive prices and fast fashion approach make luxury a bit of a stretch!
SHEIN is basically the opposite of luxury fashion—they’ve found success by offering super trendy clothes at super low prices. They go for volume, not extravagance.
If you think SHEIN is in the luxury market, you might be mixing up internet hype with haute couture. They've nailed the fast fashion game, not the luxury one.
SHEIN evolved from just another online retailer to a fashion giant by mastering trendy and affordable items, but it's still far from luxury. There's a big difference between affordable trendy fashion and luxury fashion.
👀 If you like SHEIN...
Diego·3 hours agoThe brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.
People also want to know
Add an Answer