How to Calculate Engagement Rate on TikTok
DezincingBrute·3 months agoTo calculate engagement rate on TikTok, add up the likes, comments, and shares on a video, then divide by the number of followers, and multiply by 100. Boom, that’s your percentage!
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Simple! Engagement Rate = (Likes + Comments + Shares) / Followers * 100. Get calculating!
Take it from me, just add up all the likes, comments, and shares, divide by your follower count, and multiply by 100. Easy peasy!
Honestly, engagement rates are overrated. Just focus on making great content and let the numbers be secondary.
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