When Are People Most Active on Instagram?
People are usually most active on Instagram around 9 AM and 5 PM, catching them before work and during their commute home!
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I've found that posting around lunchtime (12 PM - 2 PM) gets the most engagement. Everyone's scrolling through their feeds while munching.
Hot take: Activity spikes can depend on your audience's time zone. Experiment a bit and see what works best for you!
Sunday evenings, trust me. Everyone's winding down and getting their social media fix before Monday hits.
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