Why Does Walmart Sell Lululemon? Unraveling the Mystery
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Ever wondered why Walmart, known for budget-friendly shopping, sells Lululemon, a brand celebrated for its high-quality, premium activewear? Let’s dive into this curious case.
Today, we’re exploring the enigma of why Lululemon products, which are synonymous with luxury yoga wear and premium pricing, find a spot in Walmart’s aisles.
The Short and Sweet Answer
Contrary to what you might think, Lululemon itself doesn’t directly sell its products through Walmart. Instead, third-party sellers on Walmart’s online marketplace list Lululemon items. This approach allows Walmart’s customers access to premium brands like Lululemon.
Through Walmart’s online platform, these third-party sellers can reach a wider audience, offering various high-quality activewear pieces, including those from Lululemon, albeit often in limited quantities and selections.
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