Why Doesn’t Lululemon Make Larger Sizes?

Have you ever wondered why Lululemon, the popular athletic apparel brand, doesn’t offer larger sizes? This question pops up quite a bit among fitness enthusiasts and fans of the brand.

Let’s dive into the specifics about Lululemon’s sizing and explore the reasons behind their size range.

The Short Answer

Lululemon does offer a range of sizes, but it’s true that they might not cater to all body types. The primary reason is their target market and brand positioning. They focus on a specific segment of consumers who are into yoga, running, and other fitness activities, aiming to provide them with high-quality, performance-oriented apparel.

However, Lululemon is gradually expanding its size offerings. Recognizing the importance of inclusivity, the brand has started to include more sizes in their collections, aiming to accommodate a wider range of body types.

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