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How Did They Come Up with the Name Lululemon?

How Did They Come Up with the Name Lululemon?
Nic Weber

Last updated

Ever wonder how the stylish and beloved athletic brand got its unique name? You’re not alone! Let’s dive into the origins of the name Lululemon.

So, how did they come up with the name Lululemon? We’re about to unfold the story behind this intriguing name.

The Story Behind the Name Lululemon

Lululemon, the brand we all know for its high-quality yoga pants and athletic wear, has a name that often sparks curiosity. Unlike what some might think, the name doesn’t have an ancient yoga origin. In fact, the founder, Chip Wilson, came up with the name after a marketing survey.

Wilson believed that Japanese people might find it challenging to pronounce the letter ‘L,’ which he thought would make the brand more appealing and memorable in Japan. The name Lululemon is a playful mix, with no specific meaning, designed to stand out and stick in customers’ minds. It’s a unique brand name strategy that certainly paid off!

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Win Lululemon credit by playing games on Playbite
Win Lululemon credit by playing games on Playbite

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