How to Pronounce Shein: A Guide to Saying the Popular Chinese Retailer’s Name

Ever wondered how to say the name of the trendy Chinese fast-fashion giant that’s taken the world by storm? You’re not alone! Let’s clear up the confusion around how to pronounce ‘Shein’ correctly.

So, how do you actually pronounce ‘Shein’ in Chinese? It’s simpler than you might think, and we’re here to help you get it right.

The Correct Pronunciation of Shein

Shein is pronounced as ‘she-in.’ Think of the word ‘she’ and then add ‘in’ right after it, without any pause. It’s not ‘shyne,’ ‘sheen,’ or ‘shin.’ It’s just ‘she-in.’ Easy, right?

This pronunciation keeps it simple and sticks to how the brand itself refers to its name in English-speaking markets. While the brand originates from China, the ‘she-in’ pronunciation is universally accepted and used globally, even by the brand.

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