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Is BloomChic Owned by SHEIN? Unraveling the Truth

Is BloomChic Owned by SHEIN? Unraveling the Truth
Nic Weber

Last updated

Have you ever wondered who owns BloomChic? Is it possible that the popular online fashion giant SHEIN has a hand in it? This is a question many fashion enthusiasts and online shoppers are curious about.

Let’s dive into the specifics and uncover whether SHEIN is the power behind BloomChic.

The Short Answer: No, SHEIN Does Not Own BloomChic

BloomChic and SHEIN are two separate entities in the sprawling world of online fashion. While SHEIN is a giant known for its trendy, affordable clothing, BloomChic is a different brand focusing on its unique market.

Though they both target fashion-forward audiences and offer competitive prices, BloomChic operates independently from SHEIN. This means, no, SHEIN does not own BloomChic. The two companies have different founders, visions, and strategies to captivate their audiences.

Why the Confusion? A Closer Look at Online Fashion Retailers

Given the vastness of the online fashion retail space, it’s easy to get brands mixed up. Both SHEIN and BloomChic serve trendy and affordable fashion but cater to slightly different demographics. SHEIN’s broad appeal and BloomChic’s focus on plus-size fashion might lead to some confusion, but rest assured, they’re distinct brands with their paths in the fashion world.

Distinguishing between them requires looking at their history, vision, and the unique fashion they bring to the table. While SHEIN was founded in 2008 and quickly rose to global fame, BloomChic is charting its course with a distinct mission and target audience.

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