How do Funko Pops get all those licenses?
Funko has a team of licensing masterminds that work their magic by partnering with pretty much every big name out there. From Marvel to Disney, Warner Bros. to the NBA, they've got deals with them to create those awesome little figures we all love. They basically negotiate rights to use the characters, making sure every Pop is legit and ready to join your collection.
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It's all about connections and negotiations. Funko has built a huge network over the years and works closely with brands to secure licenses. Sometimes exclusivity plays a role, making some Pops super rare and even more collectible.
Honestly, I think they just ask nicely. But for real, it's a combination of Funko's popularity and strategic partnerships that allows them to snag all those cool licenses.
Magic. Just kidding! It's all about the $$$$. Companies see the value in partnering with Funko because those little figures sell like hotcakes. More Funko Pops = more exposure for their brand.
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