How Long Can a Post Be on Instagram?
An Instagram photo or video post can be as long as 60 seconds, while carousels can include up to 10 images or videos. For captions, you're looking at a limit of 2,200 characters—plenty of room for a mini-novel!
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1 minute for regular posts, 90 seconds for Reels, and up to 60 minutes for IGTV. Boom, you're set!
If you're making a Reel, the max length is 90 seconds. For IGTV videos, you can go up to an hour. Go ahead, get creative!
Regular posts: 60 seconds. Captions: 2,200 characters. Carousels: 10 slides. Simple as that!
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