How Much Does It Cost to Advertise on Instagram?
The cost to advertise on Instagram varies widely depending on your targeting, ad format, and competition. You can expect to pay anywhere from $0.20 to $2 per click.
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I've run a few campaigns, and my cost-per-click (CPC) usually hovers around $1.50. It's crucial to constantly monitor and tweak your campaigns for the best results.
You could spend as little as $5 a day, but your actual costs depend on your specific goals and audience.
Real talk: if you're not willing to spend at least $10 a day, your ads probably won't be very effective.
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