How Spotify Makes Money
Spotify makes bank through premium subscriptions and ad revenue from free users. Those ads you hear? Yep, that's $$$.
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Simple: subscribers and ads. Pay for premium or listen to ads, either way, Spotify's making money.
Users pay for premium, and those who don't pay get ads thrown at them. Win-win for Spotify.
From my experience, they make money through monthly subscription fees for ad-free service and better sound quality. Plus, companies pay to advertise on the free version.
They rake in cash from premium memberships and also sell advertising to companies who want to reach their massive user base.
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