How to Calculate Engagement Rate on Instagram
To calculate the engagement rate on Instagram, divide the total engagement (likes + comments) by the total number of followers and multiply by 100 to get a percentage!
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My method is to see how many likes and comments I've got, divide by my follower count, and multiply by 100. Works every time!
Simple math for engagement: (likes + comments) ÷ followers × 100. But hey, remember, engagement isn't everything!
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