How to Find Engagement Rate on Instagram
To find your engagement rate on Instagram, divide the sum of likes and comments by your follower count, then multiply by 100. Voila!
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I use tools like Iconosquare and Hootsuite to calculate engagement rates quickly. They do most of the math for you!
Pro tip: Always track your engagement over time to see what's working best. Your content will thank you for it.
Just look at number of likes and comments. Divide by followers. Done.
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