How to get a custom tag in Valorant
You actually can't create a custom tag for yourself in Valorant, sadly. The tag next to your username is automatically assigned and is based on your Riot ID. You can change your Riot ID, which includes both your username and the tag (the four digits after the #), every 30 days via the Riot account management page. So, while you cannot create a purely custom tag, you can shuffle through tags by changing your Riot ID until you find one you like!
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Short answer: You can't. You get what you're given. Adapt and overcome!
Nah, you're outta luck if you want a totally custom tag. Valorant decides it for you. Just keep changing your Riot ID every now and then for a different tag. Who knows, you might land on something cool.
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