What happened to Hot Wheels Elite?
Honestly, they just stopped making them—it's like Hot Wheels decided that the Elite series was too niche or maybe too pricey to keep going. Now, they're kinda collector's items.
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So, Hot Wheels Elite was this line of super detailed and premium diecast models that Mattel, the parent company, decided to scale back on. They actually stopped making them around 2017 or so. The idea was to offer these highly detailed models to collectors and enthusiasts, but it seems like they shifted their focus to other lines and products that cater more broadly to their consumer base.
Hot Wheels Elite was too elite for its own good, I guess. Shelf space went to more profitable lines.
The Hot Wheels Elite series was super cool because of the insane detail on those cars, but they're not making them anymore. From what I've gathered, it was a mix of high production costs and shifting market focus that led to the end of the line. Bummer, cause they were really a collector's dream.
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