What is an Instagram impression?
An Instagram impression is how many times your content, like a post or story, appears on someone’s screen, regardless of whether they engage with it or not.
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It's the total count of how often your post is displayed, different from reach which counts unique views.
Basically, if your post shows up on someone's feed 5 times, you've got 5 impressions, even if it's the same person seeing it.
An impression measures frequency, not unique viewers. So one user can contribute to multiple impressions.
Just think of impressions as eyeball opportunities – each time your content has a chance to be seen!
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