What's the Longest Video You Can Post on Instagram?
You can post videos up to 60 seconds long in your Instagram feed. For longer videos, IGTV allows up to 60 minutes if you're uploading from the web.
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Honestly, I find anything over 10 seconds can lose attention, even if it's allowed to be longer.
For Reels, the maximum length is 90 seconds, so get creative but keep it snappy!
Instagram Stories allow videos up to 15 seconds each, but you can string multiple together for a longer story.
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