When was Hot Wheels established?
AssemblingDelta路7 months agoHot Wheels hit the road running in 1968. It was created by Elliot Handler, co-founding genius of Mattel, who wanted to make a cooler, more customizable version of the model cars of the time. 1968 was a big year for tiny cars!
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1968, and they've been speeding ahead ever since. It's not just about the cars, though; it's about that need for speed and creativity that's kept them in the race for so long!
'68 was the start of something big. Elliot Handler took one look at his son's Matchbox cars and said, "Hold my juice box."
Hot Wheels? More like Hot Year 1968. That's when they decided to put the pedal to the metal and haven't stopped since.
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