Who founded Hot Wheels?
Elliot Handler! The guy basically looked at Matchbox cars, said 'Hold my drink,' and went off to create Hot Wheels with designs that made every kid (and adult collector) go wild.
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Hot Wheels was the brainchild of Elliot Handler in 1968. He was co-founder of Mattel and wanted to create a line of toy cars that were cooler and more exciting than the Matchbox cars. His vision gave birth to the iconic Hot Wheels brand, known for its wild designs and fast tracks.
It was Elliot Handler, folks. No need to overcomplicate it. He saw a gap in the market for more dynamic toy cars and filled it with Hot Wheels.
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