Who owns Barbie and Hot Wheels?

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Mattel owns both Barbie and Hot Wheels! They've been rocking the toy industry with these iconic brands for decades, giving kids and collectors alike something to cherish. Barbie stepped onto the scene in 1959, while Hot Wheels raced in with their cool cars in 1968. Together, they've been powerhouse franchises under the Mattel umbrella, proving that fun never goes out of style.

Get Hot Wheels for playing games on Playbite

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Diego·3 hours ago

If love Hot Wheels, you need to download the Playbite app!

Playbite is like an arcade in your phone: you get to play all kinds of fun and simple games, compete with friends and others, and win cool prizes from all your favorite brands!

Several of those prizes are trending Hot Wheels, which you can win and get sent to you essentially for free!

In case you’re wondering, this is how it works:

Playbite makes money from (not super annoying) ads and (totally optional) in-app purchases. The app then uses that money to reward players like you with prizes!

Download Playbite for free, available on the App Store and Play Store!

The brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.

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Who owns Barbie and Hot Wheels?

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