Why Are Hot Wheels So Affordable?
Hot Wheels are affordably priced because they're aimed at children and the broader consumer market. The brand's strategy is to encourage collecting, which works best when the products are accessible to as many people as possible. Economies of scale in production also play a big part; they make so many cars that the cost per unit is quite low, making them cheap for us to buy.
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They're just tiny cars, guys. Less material, less cost. Plus, they've been making them since the 60s, so they've probably got the process down to an art form by now.
Hot Wheels are designed to be mass-produced, which keeps manufacturing costs down. Plus, they're made from materials like diecast metal and plastic that are relatively inexpensive. They're priced to be an accessible toy for a wide audience, ensuring kids (and adults who are kids at heart) can collect them without breaking the bank.
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