When Did Lululemon Begin Offering Men’s Clothing?
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Have you ever wondered when Lululemon, the brand famous for its premium yoga wear, started including men in their clothing lineup? Let’s dive into this question and get you some answers!
So, to rephrase the question: At what point did Lululemon expand its product range to include men’s clothing?
The Short Answer
Lululemon began selling men’s clothing in 2004. This move marked a significant expansion of their product line beyond women’s yoga wear.
The introduction of men’s products was part of Lululemon’s strategy to cater to a wider audience. They recognized that men also value high-quality athletic wear for activities like running, training, and other sports. Offering men’s clothing allowed Lululemon to tap into a new market and continue its trajectory of growth.
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