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Who Created Shein? Unwrapping the Story Behind the Fashion Giant

Who Created Shein? Unwrapping the Story Behind the Fashion Giant
Diego Kafie

Last updated

Ever wonder who created SHEIN, the fashion powerhouse that’s all the rage? You’re not alone! Let’s dive into the origins of this trendy online retailer.

So, who exactly is behind SHEIN? Let’s uncover the mastermind behind this global fashion destination.

The Genius Behind SHEIN

Chris Xu, an entrepreneur from Nanjing, China, founded SHEIN in 2008. Starting as a small online business, SHEIN quickly grew into an international brand known for its trendy and affordable fashion.

Chris Xu envisioned a platform where fashion-forward, budget-conscious shoppers could find everything they desired at their fingertips. Thanks to his innovative approach, SHEIN has become a household name, frequently updating its collection with the latest trends.

How Does SHEIN Connect to Playbite?

Imagine playing fun games and earning rewards that let you shop your favorite SHEIN styles for free. This is where Playbite comes in! By downloading the Playbite app, you can play casual mobile games and earn points. These points can be exchanged for official SHEIN Gift Cards. It’s a fantastic way to combine entertainment with the joy of shopping.

Win SHEIN gift cards by playing games on Playbite!
Win SHEIN gift cards by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Play Games.Earn points.Get gift cards!

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The brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.