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Why Did the Creator of Lululemon Name It Lululemon?

Why Did the Creator of Lululemon Name It Lululemon?
Diego Kafie

Last updated

Ever wondered why the creator of Lululemon decided on such a unique name for the brand? You’re not alone! Let’s dive into the story behind the name of one of the most popular athleisure brands in the world.

Why did they choose the name Lululemon for the brand? It’s a question that has tickled the curiosity of many.

The Inspiration Behind the Name Lululemon

The founder of Lululemon, Chip Wilson, wanted a name that stood out and was memorable. The story goes that he thought a Japanese-sounding name would appear more marketable and globally appealing. The letter ‘L’ is not always easy for native Japanese speakers to pronounce, and Wilson thought it would add to the allure and global mystique of the brand.

Thus, Lululemon was born—a name that not only catches your attention but also plays a bit on cross-cultural marketing strategies. It’s a name that, once heard, is hard to forget, which undoubtedly contributed to the brand’s strong market presence.

Lululemon and Playbite: Earning Rewards While Staying Active

Speaking of unforgettable, did you know that by playing casual games on the Playbite app, you can earn rewards, including official Lululemon Gift Cards? That’s right! Playbite combines the fun of mobile gaming with the excitement of earning real rewards. Whether you’re a fitness enthusiast or someone who loves the comfort and style of Lululemon apparel, Playbite offers a unique opportunity to get closer to your next Lululemon gear just by having fun.

Ready to mix some play with your workouts? Download the Playbite app now and start earning rewards towards your next Lululemon purchase. Stay active, have fun, and treat yourself with Playbite!

Win Lululemon credit by playing games on Playbite
Win Lululemon credit by playing games on Playbite

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

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