Why Did the Creator of Lululemon Name It Lululemon?
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Ever wondered why the creator of Lululemon decided on such a unique name for the brand? You’re not alone! Let’s dive into the story behind the name of one of the most popular athleisure brands in the world.
Why did they choose the name Lululemon for the brand? It’s a question that has tickled the curiosity of many.
The Inspiration Behind the Name Lululemon
The founder of Lululemon, Chip Wilson, wanted a name that stood out and was memorable. The story goes that he thought a Japanese-sounding name would appear more marketable and globally appealing. The letter ‘L’ is not always easy for native Japanese speakers to pronounce, and Wilson thought it would add to the allure and global mystique of the brand.
Thus, Lululemon was born—a name that not only catches your attention but also plays a bit on cross-cultural marketing strategies. It’s a name that, once heard, is hard to forget, which undoubtedly contributed to the brand’s strong market presence.
Lululemon and Playbite: Earning Rewards While Staying Active
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Ready to mix some play with your workouts? Download the Playbite app now and start earning rewards towards your next Lululemon purchase. Stay active, have fun, and treat yourself with Playbite!

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The brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.
