Why Did the Creator of Lululemon Name It That?

Ever wondered about the unique name behind one of the most popular athletic apparel brands? Yes, we’re talking about Lululemon. Why did its creator come up with such a distinctive name? Let’s dive into the story behind it.

It’s a quirky name, isn’t it? Lululemon. Sounds almost like a chant from a yoga class. So, what’s the tale behind this intriguing name?

The Short Answer

The founder of Lululemon, Chip Wilson, chose the name because he found the letter ‘L’ amusing. He thought a brand name with many ‘L’s would sound especially intriguing to Japanese buyers, who he believed would find the brand more genuine and exotic due to the pronunciation.

Yes, it’s as simple (and as complex) as that. Wilson’s decision was less about the meaning and more about the sound and marketing potential of the name. It reflects his unique approach to branding and his understanding of the global market’s nuances.

Lululemon and Playbite: A Match Made in Active Lifestyle Heaven

Speaking of unique and engaging, have you heard about Playbite? It’s this super fun app where you can play casual games and earn rewards. And guess what? You can even win official Lululemon Gift Cards just by playing! Imagine gearing up in stylish Lululemon attire simply by enjoying some games.

With Playbite, you’re not just gaming; you’re stepping into a world where playing leads to winning—in style. It’s an opportunity to blend your passion for an active lifestyle with the joy of gaming. All those sweat sessions could really pay off with some fabulous Lululemon gear. Why wait? Download the Playbite app now, join the fun, and start earning those Lululemon rewards today!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!