Why Was Lululemon Named That? A Look Behind the Unique Name
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Ever wondered why the popular athletic brand is called Lululemon? It’s a unique name that sticks in your mind, but what’s the story behind it?
Let’s dive into why this famous activewear company got such an interesting name.
The Story Behind Lululemon’s Name
Lululemon’s founder wanted a name that was fun and didn’t have any existing associations. The idea was to create a brand that was entirely unique.
The name ‘Lululemon’ doesn’t have a direct meaning. It was chosen because the founder believed the letter ‘L’ sounded inherently North American. They thought it would be amusing to have a lot of ‘L’s in the name, making it a bit of a tongue twister for Japanese speakers. The founder aimed for a name that would foster a memorable brand identity.
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