How did EA promote Apex Legends?
Best answer
QuickScopeKing
They basically stealth dropped it and let the game speak for itself. No long teasers, no year-long campaign. Just boom, here's Apex Legends, now go play.
Best answer
QuickScopeKing
They basically stealth dropped it and let the game speak for itself. No long teasers, no year-long campaign. Just boom, here's Apex Legends, now go play.
All answers
StreamSnipeSteve
EA's promo strategy? One word: Streamers. They knew that getting the game in the hands of popular Twitch and YouTube personalities would do more for them than traditional ads could ever dream of. And guess what? It worked like a charm.
GamerGal42
EA took a unique approach to promote Apex Legends. They didn’t go for a massive pre-launch marketing blitz. Instead, they focused on a surprise launch and relied heavily on influencers and streamers to spread the word. The game dropped out of nowhere on February 4, 2019, and suddenly, every big name in gaming was playing it live. This strategy created a huge buzz, making players curious and eager to jump in.
